I'm no Marketing Major but...

Dear Ford Motor Company,
Your latest series of commercials suck. Not like the douchebaggery of the Alltel Chad commercials however. Those are in a class of their own. I mean superheroes, come on Alltel. You're owned by Verizon now anyways, why do you still even have commercials?

Anyways, back to awesome that is the new Ford commercials. So they got Mike Rowe, you know that guy that was just the voice of the Ford commercials and the Discovery Channel forever until Dirty Jobs came out. So he's talking about how awesome Ford is and all that which is fine; it is a commercial after all, I expect to be advertised to. And then at the end (and the end of the majority of the rest of the current Ford ads) he say, "Why Ford? Why Not?"

Personally I don't know "why not." The car I would like to buy currently is a Ford Focus wagon from a few years ago. But I bet who does know why. Every marketing division of your competitors. And they better take advantage of this huge marketing door you left open. They could just have some random guy that doesn't even have a hit show on Discovery and just have him read off a lists of issues Ford cars have that theirs don't (kinda like this other series of commercials).

Imagine if Apple or Microsoft did this. They would be all over each other. Their entire campaign wouldn't be promoting how good their own product is but how crappy the other option is. Actually that is exactly what Apple has been doing for the past few years and Microsoft didn't even challenge them to it. Sure Apple's ads use dreadful logic to only paint Microsoft in bad light while saying virtually nothing about themselves.

Ford's logic is no better. Just asking the consumer "why not?" is not a reason to buy a Ford. If anything it's a reason to ask yourself if you should really buy a Ford and your competitors should really take advantage of your bad logic if the every day consumer doesn't.

Maybe I should change my major to marketing. Most people change their major four times in university right?

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